Something New Creative

The team at Something New Creative wanted a visually striking website that felt immersive, theatrical, and entirely unique to their brand. The brief called for bold, cinematic visuals with minimal copy — relying instead on animation, spatial layout, and strong visual hierarchy to create an emotional experience. With high-end creative references and a tight turnaround, the challenge was to bring this vision to life using advanced Webflow development and custom GSAP animations, while keeping performance and scalability in mind.